on October 20, 2015 by Joel Hladecek
Apple recently released ad blocking capabilities in iOS, and the ad and publishing industries began frothing at the mouth. Every emotion from spitting panic to disdain have been hurled into the webversphere over the capability. And as a consumer, and an ex-advertising shill, I love it.
I am particularly fond of the most vicious ad blockers, the so-called ‘blunt instruments’. The ones that leave gaping, blank maws between thin slices of actual content. The ones that so severely disable Forbes ’welcome page’ (an interruptive page of ads feigning value with some irrelevant ‘quote of the day’) that you are required to close the resulting blank window and click the article’s original link again to see the content.
Yes, I even revel in the extra effort it requires to get past all the newly broken, well-blocked bits. It’s harder in some ways. But you know what? It’s payback time. And that extra effort? It’s a pleasure. I know that each tap and empty window is sending a message.