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All entries published in September 2016

A Hyper-Targeted Audience Is Not Necessarily the Right Audience

A hyper-targeted audience is not necessarily the right audience. Gerry Bavaro explains how Merkle’s Publisher Addressable Marketplaces, aka PAM, will lead advertisers to exactly the right people.

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Traditional vs Creative Leadership (2009)

Screen Shot 2016-09-06 at 3.17.21 AM

Source: John Maeda