January’s Industry Update included a report on a scientific article presented at last year’s AES meeting, in which the authors used test tones and a modest audio system (albeit in an anechoic chamber) to prove that listeners can discriminate between high-rez and CD-rez audio. This is important because scientific evidence of an audible difference between high-rez and CD-rez music is considered weak by some, even as anecdotal evidence grows stronger by the day.
The Merchants of Cool
FRONTLINE explores how giant media corporations skillfully court the teenage consumer.
We did the first Sprite.com and went to MTV launch party for Red Sky Interactive, Inc.
Steve Jobs about Branding and Marketing
January 1st, 2020
The white lie we’ve been told about Roman statues
December 25th, 2019
When you think of the ancient world, you probably picture towering buildings of white marble, adorned with statues also made of white marble. You’re not alone — most people picture the same thing. But we’re all wrong.
What is Applied Entertainment?
December 6th, 2019
What if playing Angry Birds helped you keep your New Year’s resolutions? What if your World of Warcraft campaign got you to burn off a few extra pounds? What if you leveled up your Star Wars Jedi character by improving your focus with real life breathing exercises guided by Yoda in VR?
What if, when you got better at something in real life, your games were aware and your digital avatars improved as well? Would this feedback loop between you and your games drive personal growth and self-improvement?
The emerging field of Applied Entertainment says: Yes.