Do Not Destroy®

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A Hyper-Targeted Audience Is Not Necessarily the Right Audience

A hyper-targeted audience is not necessarily the right audience. Gerry Bavaro explains how Merkle’s Publisher Addressable Marketplaces, aka PAM, will lead advertisers to exactly the right people.

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Traditional vs Creative Leadership (2009)

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Source: John Maeda

A sign of the times? Macy’s closing another 100 stores

“Closing stores is not something we take lightly, but we do believe it will enable us to focus more on our better stores and on our digital business,” Karen Hoguet, Macy’s chief financial officer, told an investors in a conference call Thursday.

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Neil Pasricha: The 3 A’s of awesome

Neil Pasricha’s blog 1000 Awesome Things savors life’s simple pleasures, from free refills to clean sheets. In this heartfelt talk from TEDxToronto, he reveals the 3 secrets (all starting with A) to leading a life that’s truly awesome.

Simon Sinek Video Interview Playlist by Capture Your Flag

Videos with Simon Sinek from his Capture Your Flag career documentary series annual interviews (2009-present).

Simon Sinek teaches leaders and organizations how to inspire people. Sinek is the author of two books, “Leaders Eat Last: Why Some Teams Come Together and Others Don’t” and “Start With Why: How Great Leaders Inspire Everyone to Take Action”. He is a public speaker, an adjunct professor at Columbia University and a Brandeis University graduate. His TEDx video “How Great Leaders Inspire Action” is the #2 most popular TED video of all time and was the #1 most viewed TED Talk in 2012.

Capture Your Flag is an educational media company producing its Capture Your Flag career documentary interview series with up and coming leaders to gather and share knowledge that helps you better plan, pursue, and achieve life and career aspirations.