Do Not Destroy®

Art & Design Studio

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AT&T Has Reached a Deal to Acquire Time Warner. Now What?

“The driving force,” said Bewkes, “is not cost savings it’s growth opportunity.”

The new behemoth will combine Time Warner’s hefty film and TV properties (including Warner Bros., HBO, TNT, TBS and CNN) and AT&T’s robust broadband (U-Verse), wireless (AT&T) and satellite (DirecTV) offerings.

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Bill Gates: Mosquitos, malaria and education

Bill Gates hopes to solve some of the world’s biggest problems using a new kind of philanthropy. In a passionate and, yes, funny 18 minutes, he asks us to consider two big questions and how we might answer them.

A Hyper-Targeted Audience Is Not Necessarily the Right Audience

A hyper-targeted audience is not necessarily the right audience. Gerry Bavaro explains how Merkle’s Publisher Addressable Marketplaces, aka PAM, will lead advertisers to exactly the right people.

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Traditional vs Creative Leadership (2009)

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Source: John Maeda