Do Not Destroy®

Art & Design Studio

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A Hyper-Targeted Audience Is Not Necessarily the Right Audience

A hyper-targeted audience is not necessarily the right audience. Gerry Bavaro explains how Merkle’s Publisher Addressable Marketplaces, aka PAM, will lead advertisers to exactly the right people.

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Traditional vs Creative Leadership (2009)

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Source: John Maeda

A sign of the times? Macy’s closing another 100 stores

“Closing stores is not something we take lightly, but we do believe it will enable us to focus more on our better stores and on our digital business,” Karen Hoguet, Macy’s chief financial officer, told an investors in a conference call Thursday.

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Neil Pasricha: The 3 A’s of awesome

Neil Pasricha’s blog 1000 Awesome Things savors life’s simple pleasures, from free refills to clean sheets. In this heartfelt talk from TEDxToronto, he reveals the 3 secrets (all starting with A) to leading a life that’s truly awesome.