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All entries tagged Advertising

Piper Full HD A Short Film By Disney

Mobile Devices Have Officially Surpassed Computers for Internet Usage

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“This should be a wake up call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. Many older websites are not,” commented Aodhan Cullen, CEO, StatCounter.

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Merkle’s Digital Marketing Report for Q3 2016

Q3 report to learn about:

• What the addition of a fourth top-of-page ad on mobile search results means for Google growth.
• How Facebook ad growth is trending ahead of the planned sunset of FBX.
• The impact that search ads on Google Maps are having for brick and mortar retailers.
• How organic search visits from phones are beginning to rebound after two quarterly declines.
• Whether promising early results for Google Expanded Text Ads have held up.
• Why clicks from Google PLAs are growing nearly six times faster than text ads.

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AT&T Has Reached a Deal to Acquire Time Warner. Now What?

“The driving force,” said Bewkes, “is not cost savings it’s growth opportunity.”

The new behemoth will combine Time Warner’s hefty film and TV properties (including Warner Bros., HBO, TNT, TBS and CNN) and AT&T’s robust broadband (U-Verse), wireless (AT&T) and satellite (DirecTV) offerings.

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A Hyper-Targeted Audience Is Not Necessarily the Right Audience

A hyper-targeted audience is not necessarily the right audience. Gerry Bavaro explains how Merkle’s Publisher Addressable Marketplaces, aka PAM, will lead advertisers to exactly the right people.

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