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All entries tagged appleid enterrainment

What is Applied Entertainment?

What if playing Angry Birds helped you keep your New Year’s resolutions? What if your World of Warcraft campaign got you to burn off a few extra pounds? What if you leveled up your Star Wars Jedi character by improving your focus with real life breathing exercises guided by Yoda in VR?

What if, when you got better at something in real life, your games were aware and your digital avatars improved as well? Would this feedback loop between you and your games drive personal growth and self-improvement?

The emerging field of Applied Entertainment says: Yes.

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