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All entries tagged Branding

AT&T Has Reached a Deal to Acquire Time Warner. Now What?

“The driving force,” said Bewkes, “is not cost savings it’s growth opportunity.”

The new behemoth will combine Time Warner’s hefty film and TV properties (including Warner Bros., HBO, TNT, TBS and CNN) and AT&T’s robust broadband (U-Verse), wireless (AT&T) and satellite (DirecTV) offerings.

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A Hyper-Targeted Audience Is Not Necessarily the Right Audience

A hyper-targeted audience is not necessarily the right audience. Gerry Bavaro explains how Merkle’s Publisher Addressable Marketplaces, aka PAM, will lead advertisers to exactly the right people.

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A sign of the times? Macy’s closing another 100 stores

“Closing stores is not something we take lightly, but we do believe it will enable us to focus more on our better stores and on our digital business,” Karen Hoguet, Macy’s chief financial officer, told an investors in a conference call Thursday.

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Design in Tech Report 2016: John Maeda at SXSW

Published on Mar 23, 2016

For all of us who use a computer or mobile device, great design is changing how we live and work. John Maeda’s 2016 Design In Tech Report helps explain why.