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All entries tagged digital

Technical advancements are not creative CONCEPTS

Ongoing advances in technology always open new possibilities for creatives and developers. It’s a way of life in digital media.

But do those exciting new advances make us better or worse at what we do? How do they challenge our inventiveness and our range of skills?

I hate to report, but the most exciting technical advancements in our medium today are a trap of a sort that critically limits how creative most of us are. And many are blind to it.

In fact you could be doing significantly better work than others in your field if you just change your mindset. And I want to help you do that.

The only way I know to explain this is to tell you how I came to this place.

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The Two Strings Theory

How Humanity’s Deepest Longing And Beauty Are Hidden In Technology

Technology is advancing at an exponential rate. It’s overwhelming. And while there are countless technical domains that I cannot speak about with any expertise, I can talk about one.

My domain is communication media. And it, like all the others, is advancing wildly, exponentially, and in seemingly unpredictable ways with no end imaginable.

However, what has taken me years to realize is that counter to popular assumption, there is nothing unpredictable about the progression of technical advancement in communucation media, and that the progression does indeed have an actual end-state, a technical state afterwhich no further technical development will be sought.

What honestly surprised me most of all was that this end-state revealed something core, and beautiful about humanity.

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What is Applied Entertainment?

What if playing Angry Birds helped you keep your New Year’s resolutions? What if your World of Warcraft campaign got you to burn off a few extra pounds? What if you leveled up your Star Wars Jedi character by improving your focus with real life breathing exercises guided by Yoda in VR?

What if, when you got better at something in real life, your games were aware and your digital avatars improved as well? Would this feedback loop between you and your games drive personal growth and self-improvement?

The emerging field of Applied Entertainment says: Yes.

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Welcome to Project Soli

Project Soli is developing a new interaction sensor using radar technology. The sensor can track sub-millimeter motions at high speed and accuracy. It fits onto a chip, can be produced at scale and built into small devices and everyday objects.