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All entries tagged digital

Merkle’s Digital Marketing Report for Q3 2016

Q3 report to learn about:

• What the addition of a fourth top-of-page ad on mobile search results means for Google growth.
• How Facebook ad growth is trending ahead of the planned sunset of FBX.
• The impact that search ads on Google Maps are having for brick and mortar retailers.
• How organic search visits from phones are beginning to rebound after two quarterly declines.
• Whether promising early results for Google Expanded Text Ads have held up.
• Why clicks from Google PLAs are growing nearly six times faster than text ads.

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AT&T Has Reached a Deal to Acquire Time Warner. Now What?

“The driving force,” said Bewkes, “is not cost savings it’s growth opportunity.”

The new behemoth will combine Time Warner’s hefty film and TV properties (including Warner Bros., HBO, TNT, TBS and CNN) and AT&T’s robust broadband (U-Verse), wireless (AT&T) and satellite (DirecTV) offerings.

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The Sensel Morph

Design in Tech Report 2016: John Maeda at SXSW

Published on Mar 23, 2016

For all of us who use a computer or mobile device, great design is changing how we live and work. John Maeda’s 2016 Design In Tech Report helps explain why.

iOS Ad Blockers: Why Advertisers Are Suddenly Going Diarrhea In Their Pants

on October 20, 2015 by Joel Hladecek

Apple recently released ad blocking capabilities in iOS, and the ad and publishing industries began frothing at the mouth. Every emotion from spitting panic to disdain have been hurled into the webversphere over the capability. And as a consumer, and an ex-advertising shill, I love it.

I am particularly fond of the most vicious ad blockers, the so-called ‘blunt instruments’. The ones that leave gaping, blank maws between thin slices of actual content. The ones that so severely disable Forbes ’welcome page’ (an interruptive page of ads feigning value with some irrelevant ‘quote of the day’) that you are required to close the resulting blank window and click the article’s original link again to see the content.

Yes, I even revel in the extra effort it requires to get past all the newly broken, well-blocked bits. It’s harder in some ways. But you know what? It’s payback time. And that extra effort? It’s a pleasure. I know that each tap and empty window is sending a message.

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