A Hyper-Targeted Audience Is Not Necessarily the Right Audience
A hyper-targeted audience is not necessarily the right audience. Gerry Bavaro explains how Merkle’s Publisher Addressable Marketplaces, aka PAM, will lead advertisers to exactly the right people.
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April 12th, 2015
on February 14, 2014 by Joel Hladecek
As professional creatives, as designers, and artists in any medium, staff or freelance, we tend to share a common career goal. After entering the workforce and working in our chosen field for a number of years, we imagine naturally progressing to directing, where we will be inspiring teams of people in doing what we have done. We may further imagine rather loftier goals than that, but surely directing is part of our journey.
Although often eager for this promotion, few creatives understand the implications of directing, and therefor fail to prepare themselves adequately for the role.
Let me state emphatically – the hardest thing any talented creative person will ever have to do in his/her career – and truly nothing is fraught with more hidden challenge – is face the moment of transitioning from being a person who makes things, to a person who directs people who make things.
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IDEO.org | Careers
We’re out to design a better world and we need your help.
IDEO.org is a nonprofit design and innovation organization focused on solving challenges in poverty and spreading human-centered design through the social sector. Human-centered design enables organizations to create and deliver innovative solutions to pressing challenges that are rooted in the needs of people. IDEO.org works directly with organizations on projects using the human-centered design process across a wide range of focus areas related to poverty, including health, financial services, gender equity, water and sanitation.
December 8th, 2014
on August 12, 2008 by Joel Hladecek
In 1996, at Red Sky Interactive, in partnership with a rebellious band of talented individuals, I developed the HP PONG Banner Ad: the first interactive banner ad on the net, and the web’s first example of “rich media”. But behind the scenes, that banner was an atom-smasher, revealing the very principles of interactive advertising- and sweeping industry changes yet to come.
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