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IDEO.org is a nonprofit design and innovation organization focused on solving challenges in poverty and spreading human-centered design through the social sector. Human-centered design enables organizations to create and deliver innovative solutions to pressing challenges that are rooted in the needs of people. IDEO.org works directly with organizations on projects using the human-centered design process across a wide range of focus areas related to poverty, including health, financial services, gender equity, water and sanitation.
on August 12, 2008 by Joel Hladecek
In 1996, at Red Sky Interactive, in partnership with a rebellious band of talented individuals, I developed the HP PONG Banner Ad: the first interactive banner ad on the net, and the web’s first example of “rich media”. But behind the scenes, that banner was an atom-smasher, revealing the very principles of interactive advertising- and sweeping industry changes yet to come.
In a mobile-obsessed world of BYODs, implementing a mobile first strategy is a direction many brands consider. In his recent MetaTalk Mobile First: Designing and Developing New Digital Experiences, Applied Design Group Principal Tim Smith covers the basics on why mobile matters, and why responsive design is only a small part of the answer.
The document itself is truly fascinating reading.