Creative Briefs: Definition, Examples & More

Writing an effective creative brief is about more than just jotting down a couple of generic lines on an otherwise blank doc.

After all, if you’re investing time and money into (what you hope it to be) a well-executed marketing campaign, you want to make sure you’re taking the proper steps to ensure success. ​​​​​​​​​​​​​​

A creative brief creates team alignment on projects, reduces roadblocks and bottlenecks that can make a project go astray, and ensures the creative team or agency knows exactly what you want them to do.