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“But with the advent of social media, says Ethan Kross, professor of psychology at the University of Michigan who studies the impact of Facebook on our wellbeing, ‘envy is being taken to an extreme’. We are constantly bombarded by ‘Photoshopped lives’, he says, ‘and that exerts a toll on us the likes of which we have never experienced in the history of our species. And it is not particularly pleasant.’”