“Satisfying projects tend to be those that ask questions and challenge the grey matter, projects which allow us exercise our creative muscle for clients and collaborators who trust us to deliver something beyond their expectations, and who are happy to pay us to do exactly that.
Design is an adventure, a new relationship defined by as yet undefined possibilities and uncharted opportunities. New clients offer the chance to explore and evolve new relationships, create new histories. New work for existing clients allows us to delve deeper and develop richer experiences.”
“You can’t just pull the price out of thin air, or rely on a parts-cost-to-retail-price ratio. No, the price has to be based on how the heck much did it cost to build the product. You’ve got to account for every last thing—parts, labor, factory space, sales expenses, advertising, and the cost of doing shows like CES [the Consumer Electronics Show]. Oh, and parts/price variability can kill your profit if you don’t watch out. Let’s just say, it’s hard to get rich manufacturing high-end electronics.”
