Writing an effective creative brief is about more than just jotting down a couple of generic lines on an otherwise blank doc.
After all, if you’re investing time and money into (what you hope it to be) a well-executed marketing campaign, you want to make sure you’re taking the proper steps to ensure success.
A creative brief creates team alignment on projects, reduces roadblocks and bottlenecks that can make a project go astray, and ensures the creative team or agency knows exactly what you want them to do.
Email newsletters are not dead, but certain email marketing techniques are outdated and unhelpful. These include:
Impersonal subject lines
Poor email design
Using non-mobile-friendly templates
Lack of metrics
When it comes to customer acquisition and engagement, email newsletters are alive and well. After all, 99% of users check their emails daily, and 73% of millennials would rather receive an email from a brand that wants to send them marketing materials. These numbers make one thing clear: the problem rests not on the marketing channel but message delivery.
