“Jackson Pollock, the renowned American artist known for his abstract expressionist paintings, didn’t often speak at length about the monetary value of his art. He was more focused on the creative and expressive aspects of his work. Pollock did express his thoughts on art in general and his artistic process, but discussions about the market value of his art were not a central theme in his public statements. The value of his art became more prominent in later years, as his works gained significant recognition and fetched high prices in the art market.”
Refers to a certain gallery aesthetic characterised by its square or oblong shape, white walls and a light source usually from the ceiling
The aesthetic was introduced in the early twentieth century in response to the increasing abstraction of modern art. With an emphasis on colour and light, artists from groups like De Stijl and the Bauhaus preferred to exhibit their works against white walls in order to minimise distraction. The white walls were also thought to act as a frame, rather like the borders of a photograph. A parallel evolution in architecture and design provided the right environment for the art.
In 1976 Brian O’Doherty wrote a series of essays for Artforum magazine, later turned into a book called Inside the White Cube, in which he confronted the modernist obsession with the white cube arguing that every object became almost sacred inside it, making the reading of art problematic.
