“Big fish eat little fish” is an classical proverb that indicates the predatory nature of humans and the vicious cycle of exploitation that exists in the business world; where rich and powerful people or organizations will exploit, swallow up or destroy those who are weaker, poorer and less powerful, and in turn those who are exploited, accordingly, follow the example of those who exploit them.
Bischoff, who in 1976 told Paul Karlstrom: “I’m still supporting myself by teaching,” had only two one man shows before his first New York show at Staempfli Gallery in 1960, including a 1955 show at the Paul Kantor Gallery in Los Angeles from which nothing sold. In contrast, leading artists in New York benefitted from a booming art market. For example, Willem de Kooning’s 1959 New York show sold out on the first day, bringing in about $150,000 (about $1.2 million dollars today, when adjusted for inflation).
Of course, de Kooning was a sensation, but many other New York artists sold well while California artists struggled. In this situation, decently paying teaching jobs were a rare and precious commodity. When it was rumored in 1955 that David Park had been offered $10,000 per year to teach at UC Berkeley, artist Nathan Oliveira – who at the time was earning $2.50 per hour teaching art 18 hours per week – thought that Park had been given “the opportunity of a lifetime.” As it turns out, Park’s actual starting annual salary was $5,300.00.
Elmer Bischoff Seated Figure in Garden 1958 Oil on canvas 47 ¾ × 56 3/4in. Whitney Museum of American Art, New York
“And the big daddy that I learned from all this: I actually CAN’T paint like other artists, and nor do I want to. That’s the best thing this exercise has taught me over the years; it’s fun to experiment, to try out what other artists are doing, but if I only ever did that I’d be unfulfilled and dissatisfied. I’d be surrounded by a vegetarian buffet and craving steak.”