authentic
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Steve Jobs on Copycats
Steve Jobs had a famously strong stance against copycats, especially when it came to Apple’s products. Here’s how he dealt with them, both publicly and behind the scenes:
1. Public Condemnation
Steve Jobs didn’t hold back when criticizing companies he felt copied Apple.
- Android: He was particularly angry with Google. In a 2011 biography by Walter Isaacson, Jobs is quoted saying: “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”
- Samsung: Jobs and Apple executives were very vocal about Samsung copying the iPhone and iPad designs. This led to high-profile lawsuits.
2. Legal Action
Apple, under Jobs, aggressively used intellectual property (IP) laws to protect its designs and innovations.
- Lawsuits: Apple sued Samsung, HTC, and other manufacturers for patent infringement. The case against Samsung became one of the biggest tech lawsuits of the 2010s and led to years of courtroom battles.
- Design and Utility Patents: Apple patented everything from the iPhone’s rounded corners to multitouch gestures. Jobs believed deeply in the value of protecting design as much as function.
3. Doubling Down on Innovation
Rather than just reacting, Jobs pushed Apple to stay ahead:
- He believed design, integration, and user experience could not be easily copied.
- Apple consistently released refined and breakthrough products, making competitors look outdated.
4. Controlling the Ecosystem
Jobs understood that software and hardware integration was a competitive advantage.
- Apple kept iOS closed and tightly integrated with its devices.
- This “walled garden” approach made it harder for competitors to replicate the full experience.
5. Internal Philosophy
Jobs believed in being first and best, not just different.
He once said:
“Good artists copy; great artists steal,” quoting Picasso — but he meant it more as “absorb and innovate,” not imitate.
Summary
Steve Jobs responded to copycats through:
- Public shaming
- Aggressive litigation
- Relentless innovation
- Strategic control of Apple’s ecosystem
He was fiercely protective of Apple’s originality, and made it clear that copying Apple wasn’t just unfair — it was a personal offense.
By ChatGPT
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“Genuine individuals require no validation, while pretenders feel compelled to prove themselves.”
— Do Not Destroy
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“You can’t copy anybody and end with anything. If you copy, it means you’re working without any real feeling.”
— Milt Jackson
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Ego Traps
• If you think it is more “spiritual” to ride a bike to work or use public transportation, but then find yourself judging anyone who drives a car, you’re in an ego trap.
• If you think it is more “spiritual” to stop watching television because it rots your brain, but then find yourself judging those who still watch TV, you’re in an ego trap.
• If you think it is more “spiritual” to avoid reading gossip, tabloid or news magazines, but then find yourself judging those who do read those things, you’re in an ego trap.
• If you think it is more “spiritual” to listen to classical music or soothing nature sounds, but then find yourself judging those who listen to mainstream or pop music, you’re in an ego trap.
• If you think it is more “spiritual” to do yoga, become a vegan, buy organic, buy healing crystals, practice reiki, meditate, wear hippie/thrift shop clothing, visit ashrams and read enlightened spiritual books, but then you judge anyone who doesn’t do those things, you’re in an ego trap.
Always be aware of the feeling of superiority. Self-righteous superiority is your biggest clue that you are in an ego trap. The ego loves to sneak in the back door. It will take a noble idea, like starting up yoga, and then twist it to serve its own ends by making you feel superior to others; you will start to look down on those who are not following your righteous “spiritual” path. Superiority, judgment and condemnation. That is the ego trap.
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“Wanting to be someone else is a waste of who you are.”
– Kurt Cobain
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Childhood Trauma: How We Learn to Lie, Hide, and Be Inauthentic
By being treated in these damaging ways, the child learns that being yourself is dangerous, that in order to survive and be at least marginally accepted by your caregivers, you have to hide who you really are: your thoughts, observations, feelings, and preferences.
Other times the child decides to lie to get their needs met, needs that otherwise would be completely ignored. For example, if the caregivers are emotionally distant, the child might lie or pretend that somethings going on just to receive some attention.
And, of course, if the child is routinely attacked or rejected for being authentic, they learn to hide and pretend. In many cases, to the degree where they gradually lose connection to their authentic self and have no idea anymore who they really are.
This is tragic. However, its important to realize that, as adults, we don’t have to be afraid of abandonment anymore. We don’t need our caregivers to survive. We can endure and deal with all these feelings of betrayal, hurt, distrust, shame, loneliness, anger, and many others.
As adults we can slowly untangle all of these problems and slowly rediscover who we really are. We also can start working on trusting others who actually are trustworthy. We can become authentic again.
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When it comes to art, not many people have their own ideas.