bullshit
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“It is impossible for someone to lie unless he thinks he knows the truth. Producing bullshit requires no such conviction. A person who lies is thereby responding to the truth, and he is to that extent respectful of it. When an honest man speaks, he says only what he believes to be true; and for the liar, it is correspondingly indispensable that he considers his statements to be false. For the bullshitter, however, all these bets are off: he is neither on the side of the true nor on the side of the false. His eye is not on the facts at all, as the eyes of the honest man and of the liar are, except insofar as they may pertain to his interest in getting away with what he says. He does not care whether the things he says describe reality correctly. He just picks them out, or makes them up, to suit his purpose.”
— Harry Frankfurt (On Bullshit, pp. 55-56)
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“We all lie to ourselves. Whether we’re convincing ourselves that something is or isn’t true, self-deception is a common psychological tactic—so common, in fact, that people can be unaware they’re even doing it.
But why do we do it? Research defines self-deception as an independent mental state made up of conscious and unconscious memories and attitudes, as well as controlled and automatic processes, that serves as an attempt at self-protection or enhancement.”
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Keep it real
To not be fake. Be yourself.