commercial

13 items found

735842651451146240

680819187041599488

“In
social media’s early heyday—the time of Occupy and the Arab Spring—big
tech was heralded in the mainstream as a democratizing force, but it’s
become clear that these commercial platforms aren’t serving the public
good. In fact, these platforms consolidate the worst extremes of
neoliberal ideology. While users are turned into products, the ruling
class becomes increasingly powerful and unaccountable to the people.

Digital
infrastructure offers no true space for dissent when it is privately
owned. Online activism only serves to direct atomized attention to
advertisers. This process mirrors the shift of public wealth to private
hands, whereby what were once shared resources (e.g. libraries) become
data-optimized, privatized operations. Work and life are merged entirely
and solidarity disappears behind corporate smokescreens. Underneath the
technophilic rhetoric of progress lies a race for information,
financial, and labor control that ensures growth is the domain of only
the rich and the few.”

DIS

147563067482

Impersonal forces over which we have almost no control seem to be pushing us all in the direction of the Brave New Worldian nightmare; and this impersonal pushing is being consciously accelerated by representatives of commercial and political organizations who have developed a number of new techniques for manipulating, in the interest of some minority, the thoughts and feelings of the masses.

— Aldous Huxley, Preface to A Brave New World

147421140282

The Standardization of Human Thought

These facts were flagged as dangers to human freedom in the 1930’s by thinkers of the school of Frankfurt such as Theodor Adorno and Herbert Marcuse. They identified three main problems with the cultural industry. The industry can:

1. reduce human beings to the state of mass by hindering the development of emancipated individuals, who are capable of making rational decisions;

2. replace the legitimate drive for autonomy and self-awareness by the safe laziness of conformism and passivity; and

3. validate the idea that men actually seek to escape the absurd and cruel world in which they live by losing themselves in a hypnotic state self-satisfaction.

132072475502

by Thai life insurance in 2015