competitive
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Psychology of Competitiveness | Eastern Oregon University Online
One study of just this concept found that nearly half of people surveyed would rather make $50,000 in a world where the average salary is $25,000 than make $100,000 in a world where the average is $200,000; that is, they prioritized making more relative to other people rather than having a higher overall income. As the saying goes, “If you and I are being chased by a bear, I don’t have to outrun the bear; I just have to outrun you.”
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Why do we want to win all the time?
“How does evolutionary pressure toward competitiveness manifest itself in our day-to-day life? We approach challenges and competitions with a strong goal of winning. We feel happy (psychologically reinforced for our efforts) when we win. We feel angry or disappointed (psychologically punished) if we lose. The reactions of others may also reinforce our efforts to win. Cheers and high-5s make us feel good when we win. Our pals shaking their heads or looking at their feet when we lose has the opposite effect. Because our culture endorses winning, we see many models of winners reaping benefits and losers eating crow. These models affect us, consciously and unconsciously.”