The Standardization of Human Thought

These facts were flagged as dangers to human freedom in the 1930’s by thinkers of the school of Frankfurt such as Theodor Adorno and Herbert Marcuse. They identified three main problems with the cultural industry. The industry can:

1. reduce human beings to the state of mass by hindering the development of emancipated individuals, who are capable of making rational decisions;

2. replace the legitimate drive for autonomy and self-awareness by the safe laziness of conformism and passivity; and

3. validate the idea that men actually seek to escape the absurd and cruel world in which they live by losing themselves in a hypnotic state self-satisfaction.