designer
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“When you’re doing something for the first time, you don’t know it’s going to work. You spend seven or eight years working on something, and then it’s copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn’t. I think it’s theft, and it’s lazy.”
— Jonathan Ive
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How to Retire Early: Everything You Need to Know
“The not-quite-so-good news is that for many of us, no matter our age, reaching a goal of early retirement will take some major mindset adjustments and lifestyle changes. Think cutting back on expenses and getting our income up. Will it be easy? Probably not. Will it be worth it? Absolutely.”
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“Whoever wants music instead of noise, joy instead of pleasure, soul instead of gold, creative work instead of business, passion instead of foolery, finds no home in this trivial world of ours.”
— Hermann Hesse
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“When you’re doing something for the first time, you don’t know it’s going to work. You spend seven or eight years working on something, and then it’s copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn’t. I think it’s theft, and it’s lazy.”
— Jonathan Ive
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Steve Jobs on Copycats
Steve Jobs had a famously strong stance against copycats, especially when it came to Apple’s products. Here’s how he dealt with them, both publicly and behind the scenes:
1. Public Condemnation
Steve Jobs didn’t hold back when criticizing companies he felt copied Apple.
- Android: He was particularly angry with Google. In a 2011 biography by Walter Isaacson, Jobs is quoted saying: “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”
- Samsung: Jobs and Apple executives were very vocal about Samsung copying the iPhone and iPad designs. This led to high-profile lawsuits.
2. Legal Action
Apple, under Jobs, aggressively used intellectual property (IP) laws to protect its designs and innovations.
- Lawsuits: Apple sued Samsung, HTC, and other manufacturers for patent infringement. The case against Samsung became one of the biggest tech lawsuits of the 2010s and led to years of courtroom battles.
- Design and Utility Patents: Apple patented everything from the iPhone’s rounded corners to multitouch gestures. Jobs believed deeply in the value of protecting design as much as function.
3. Doubling Down on Innovation
Rather than just reacting, Jobs pushed Apple to stay ahead:
- He believed design, integration, and user experience could not be easily copied.
- Apple consistently released refined and breakthrough products, making competitors look outdated.
4. Controlling the Ecosystem
Jobs understood that software and hardware integration was a competitive advantage.
- Apple kept iOS closed and tightly integrated with its devices.
- This “walled garden” approach made it harder for competitors to replicate the full experience.
5. Internal Philosophy
Jobs believed in being first and best, not just different.
He once said:
“Good artists copy; great artists steal,” quoting Picasso — but he meant it more as “absorb and innovate,” not imitate.
Summary
Steve Jobs responded to copycats through:
- Public shaming
- Aggressive litigation
- Relentless innovation
- Strategic control of Apple’s ecosystem
He was fiercely protective of Apple’s originality, and made it clear that copying Apple wasn’t just unfair — it was a personal offense.
By ChatGPT
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How to Retire Early: Everything You Need to Know
“The not-quite-so-good news is that for many of us, no matter our age, reaching a goal of early retirement will take some major mindset adjustments and lifestyle changes. Think cutting back on expenses and getting our income up. Will it be easy? Probably not. Will it be worth it? Absolutely.”
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“When you’re doing something for the first time, you don’t know it’s going to work. You spend seven or eight years working on something, and then it’s copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn’t. I think it’s theft, and it’s lazy.”
— Jonathan Ive
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“When you’re doing something for the first time, you don’t know it’s going to work. You spend seven or eight years working on something, and then it’s copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn’t. I think it’s theft, and it’s lazy.”
— Jonathan Ive
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How to come up with a new creative idea?
Coming up with new ideas can be a challenging but rewarding process. Here are a few tips that may help you generate creative ideas:
- Keep an open mind: Try not to dismiss ideas too quickly and stay open to new and unconventional ideas.
- Take breaks: Step away from your work and give yourself time to relax and let your mind wander. This can help spark new ideas.
- Seek out new experiences: Exposing yourself to new people, cultures, and experiences can help stimulate creativity and inspire new ideas.
- Collaborate with others: Working with a group of people can lead to a greater diversity of ideas and perspectives.
- Use brainstorming techniques: Brainstorming is a popular method for generating ideas in which a group of people come together to generate as many ideas as possible, without evaluating them.
- Ask “what if” questions: Asking questions such as “what if we did this differently?” or “what if we combined these two ideas?” can help stimulate new ideas.
- Keep a journal: Writing down your ideas as they come to you can help you capture and later review and expand upon them.
Remember, coming up with new ideas is a process and it may take some time and effort. It’s important to be patient and persistent, and not to get discouraged if you don’t have a great idea right away.
By AI/ ChatGPT
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Apple’s Jony Ive Full Conversation with Graydon Carter | Vanity Fair
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“When you’re doing something for the first time, you don’t know it’s going to work. You spend seven or eight years working on something, and then it’s copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn’t. I think it’s theft, and it’s lazy.”
— Jonathan Ive
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Why creative labour isn’t always seen as “real work” – and what that means for artists and designers
“No one asks a plumber to constantly work overtime or to work for exposure.” Julien Posture
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Sir Jony Ive’s 2021 CCA Commencement Honorary Doctorate Address
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“Whoever wants music instead of noise, joy instead of pleasure, soul instead of gold, creative work instead of business, passion instead of foolery, finds no home in this trivial world of ours.”
— Hermann Hesse