We were founded as an ad agency that didn’t like advertising. A company with no guiding principle other than to make great work for inspiring clients. We try to be the kind of place where creatively-driven people with the widest perspectives possible can come to do the best work of their lives and find ways to use the work to say something. And for over 40 years we’ve made work that helps build brands and influence culture. From “Just Do It” to “This Is SportsCenter” to “Dilly Dilly” we’ve tried to use creativity to make a dent in the world across every medium and every discipline. Most people out there have no idea who we are, but they probably know some of the things we’ve made.
Coming up with new ideas can be a challenging but rewarding process. Here are a few tips that may help you generate creative ideas:
Keep an open mind: Try not to dismiss ideas too quickly and stay open to new and unconventional ideas.
Take breaks: Step away from your work and give yourself time to relax and let your mind wander. This can help spark new ideas.
Seek out new experiences: Exposing yourself to new people, cultures, and experiences can help stimulate creativity and inspire new ideas.
Collaborate with others: Working with a group of people can lead to a greater diversity of ideas and perspectives.
Use brainstorming techniques: Brainstorming is a popular method for generating ideas in which a group of people come together to generate as many ideas as possible, without evaluating them.
Ask “what if” questions: Asking questions such as “what if we did this differently?” or “what if we combined these two ideas?” can help stimulate new ideas.
Keep a journal: Writing down your ideas as they come to you can help you capture and later review and expand upon them.
Remember, coming up with new ideas is a process and it may take some time and effort. It’s important to be patient and persistent, and not to get discouraged if you don’t have a great idea right away.
“This resolution marks the first time a management consulting firm has been criminally responsible for advice it has given resulting in the commission of a crime by a client,” the DOJ’s Kavanaugh said at Friday’s press conference.
