We Dislike Hypocrites Because They Deceive Us

“Perhaps the most critical piece of evidence for the theory of hypocrisy as false signaling is that people disliked hypocrites more than so-called ‘honest hypocrites.’ In a fourth online study, the researchers tested perceptions of ‘honest hypocrites,’ who — like traditional hypocrites — condemn behaviors that they engage in, but who also admit that they sometimes commit those behaviors. ‘The extent to which people forgive honest hypocrites was striking to us,’ says Jordan. ‘These honest hypocrites are seen as no worse than people who commit the same transgressions but keep their mouths shut and refrain from judging others for doing the same — suggesting that the entirety of our dislike for hypocrites can be attributed to the fact that they falsely signal their virtue.’”