idea
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“If you end up with a boring miserable life because you listened to your mom, your dad, your teacher, your priest, or some guy on television telling you how to do your shit, then you deserve it.”
— Frank Zappa
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If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.
— George Bernard Shaw
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by Anthony Burrill
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The creative process of painting can be a complex interplay of various brain regions and cognitive functions. While the exact brain activity can vary from artist to artist, here are some general insights into what happens in the brain when artists paint:
1. Frontal Cortex Engagement: The frontal cortex, particularly the prefrontal cortex, is involved in planning, decision-making, and creativity. Artists use this part of the brain to conceptualize their artwork, plan the composition, and make creative choices.
2. Motor Skills and Coordination: Painting involves precise motor skills and hand-eye coordination. The brain’s motor cortex and cerebellum are active as artists control their brushstrokes, apply paint, and manipulate tools.
3. Visual Processing: The occipital lobe, responsible for visual processing, is highly active when artists observe their subject matter or visualize their artistic vision. This region helps them perceive shapes, colors, and details.
4. Emotional and Expressive Elements: The limbic system, associated with emotions, can be engaged during the creative process. Artists often draw upon their emotions to infuse their work with feeling and expression.
5. Memory and Association: The brain’s memory centers, such as the hippocampus, can be involved when artists recall references, past experiences, or techniques they’ve learned.
6. Reward System Activation: Creating art can activate the brain’s reward system, including the release of dopamine, which can lead to feelings of satisfaction and pleasure when artists achieve their creative goals.
7. Flow State: Many artists experience a “flow state” when deeply engrossed in their work. This state is associated with increased activity in the prefrontal cortex and reduced activity in the part of the brain responsible for self-criticism, leading to a sense of timelessness and immersion in the creative process.
8. Problem-Solving: Artists often encounter challenges during painting, such as how to depict a particular texture or achieve a desired effect. This engages areas of the brain involved in problem-solving and creativity.
It’s important to note that the brain’s activity during painting can vary widely depending on the artist’s style, subject matter, and personal approach to the creative process. Additionally, neuroimaging studies on artists are ongoing, and our understanding of the neural processes involved in art creation continues to evolve.
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trend·set·ter
/ˈtren(d)ˌsedər/
noun
noun: trend-setter
a person who leads the way in fashion or ideas.
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“I believe in intuition and inspiration. Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution. It is, strictly speaking, a real factor in scientific research.”
— Albert Einstein
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Pentagram is a large multi disciplinary design firm with five offices in Europe and the USA. Their model is different from almost every other large design agency in that they have no CEO, all partners are creatives and they are equal. Luke will explain how it works.