“What’s so interesting is that we seem to intuitively understand that if we can get ourselves to believe something first, we’ll be more effective at getting others to believe it,” says William von Hippel, a psychologist at The University of Queensland, who co-authored the study. “So we process information in a biased fashion, we convince ourselves, and we convince others. The beauty is, those are the steps Trivers outlined—and they all lined up in one study.”
