Jony Ive
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“When you’re doing something for the first time, you don’t know it’s going to work. You spend seven or eight years working on something, and then it’s copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn’t. I think it’s theft, and it’s lazy.”
— Jonathan Ive
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Jony Ive explains why curiosity is fundamental to creating
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“We don’t start with a design idea. We start with a thought — a deep and considered understanding of what we want to achieve.”
— Jonathan “Jony” Ive, former Chief Design Officer at Apple
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“When you’re doing something for the first time, you don’t know it’s going to work. You spend seven or eight years working on something, and then it’s copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn’t. I think it’s theft, and it’s lazy.”
— Jonathan Ive
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Sam & Jony introduce io
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“When you’re doing something for the first time, you don’t know it’s going to work. You spend seven or eight years working on something, and then it’s copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn’t. I think it’s theft, and it’s lazy.”
— Jonathan Ive
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Introducing the all-new Mac mini | Apple
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Apple’s Jony Ive Full Conversation with Graydon Carter | Vanity Fair
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“When you’re doing something for the first time, you don’t know it’s going to work. You spend seven or eight years working on something, and then it’s copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn’t. I think it’s theft, and it’s lazy.”
— Jonathan Ive
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Sir Jony Ive’s 2021 CCA Commencement Honorary Doctorate Address