Apple’s Steve Jobs dealt with the 2008 financial crisis by investing his way through the downturn, instead of slashing jobs and budgets—2 ye

“What I told our company was that we were just going to invest our way through the downturn,” he said. “That we weren’t going to lay off people, that we’d taken a tremendous amount of effort to get them into Apple in the first place—the last thing we were going to do is lay them off.”