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Apple – Apple TV Behind the Scenes by TBWA\Media Arts Lab – LA
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“The user experience is everything. It always has been, but it’s still underappreciated.”
“ประสบการณ์ของผู้ใช้งานคือสิ่งสำคัญที่สุด เป็นเช่นนั้นมาตลอด แต่ก็ยังไม่ได้รับการให้ความสำคัญเท่าที่ควร”
— Craig Newmark
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“You can’t disconnect design from the product, from the person, or from the experience.”
— Jonathan “Jony” Ive, Chief Design Officer at Apple
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There’s lots of ways to be, as a person. And some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there.
And you never meet the people. You never shake their hands. You never hear their story or tell yours. But somehow, in the act of making something with a great deal of care and love, something’s transmitted there. And it’s a way of expressing to the rest of our species our deep appreciation. So we need to be true to who we are and remember what’s really important to us.
—Steve, 2007
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“But try as we might, this immersion in digital unreality is doing our real selves a fundamental disservice. Denying the truth of our very improbable physical existence. Denying that THIS is what we are. This. And that this does not change. No matter how far you push the change around yourself, you are still, and will always be, until your last day, just this.”
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I Quit Photoshop for Affinity Photo 2 (Here’s Why)
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Multimedia
Multimedia is a form of communication that combines different types of content—such as text, images, audio, video, animation, and interactive elements—into a single presentation or experience.
Its purpose is to engage multiple senses and make information more dynamic and memorable. Multimedia can be:
- Linear, where the content flows in a fixed sequence (like a movie or slideshow).
- Non-linear, where the user can interact and choose what to explore next (like a website, video game, or app).
It’s widely used in education, entertainment, marketing, art, and technology because it can convey complex ideas more effectively than a single medium alone.