narcissism
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“We all lie to ourselves. Whether we’re convincing ourselves that something is or isn’t true, self-deception is a common psychological tactic—so common, in fact, that people can be unaware they’re even doing it.
But why do we do it? Research defines self-deception as an independent mental state made up of conscious and unconscious memories and attitudes, as well as controlled and automatic processes, that serves as an attempt at self-protection or enhancement.”
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Psychology of Competitiveness | Eastern Oregon University Online
One study of just this concept found that nearly half of people surveyed would rather make $50,000 in a world where the average salary is $25,000 than make $100,000 in a world where the average is $200,000; that is, they prioritized making more relative to other people rather than having a higher overall income. As the saying goes, “If you and I are being chased by a bear, I don’t have to outrun the bear; I just have to outrun you.”
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“Leon Festinger (1957) proposed cognitive dissonance theory, which states that a powerful motive to maintain cognitive consistency can give rise to irrational and sometimes maladaptive behavior.
Festinger’s (1957) cognitive dissonance theory suggests that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony (or dissonance).
Resolving cognitive dissonance
1) We can change our attitude
2) We can acquire new information
3) We can reduce the importance of our beliefs
The more a person wishes to conform, the more likely they are to use cognitive dissonance. Cognitive dissonance explains many of our everyday actions. The person who steals from his employer but tells himself that he is underpaid and deserves the extra is twisting the interpretation of his behavior in order to still feel he is okay as a human being is another good example.”
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“Opinion is really the lowest form of human knowledge. It requires no accountability, no understanding. The highest form of knowledge… is empathy, for it requires us to suspend our egos and live in another’s world. It requires profound purpose larger than the self kind of understanding.”
– Bill Bullard