Bobby Hundreds

thehundreds Wayback Week :: A lot of our early T-shirts were parody-based. This is typical for startup Streetwear labels because they can fly under the legal radar. By perverting a recognizable property, flips are also a fast way to get your foot in the door. In 2005, I designed this rip on “Super Friends,” after seeing how quickly close friends were turning against us in light of popularity. It was a total bummer, after entering the game on such positive vibes, but, it was also a lesson that prepared us for the next decade of navigating relationships. The road to success can get narrower and lonelier. Anyone who competes like it’s a race, tends to get distracted with comparison, and burns out chasing the crowd. The rest who see it as a journey, dig in for the long haul, and write their own story. – @bobbyhundreds