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Steve Jobs talk at the 1983 International Design Conference in Aspen

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“If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it. In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”

— Edward Bernays

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The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons… who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

– Propaganda (1928) pp. 9–10

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Introducing the all-new Mac mini | Apple

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“When corporate power controls the marketplace, human beings themselves become products to be exploited.”

— Naomi Klein

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UI Designer: Focuses on the visual elements of a product, creating user interfaces that are aesthetically pleasing and intuitive. They work with color schemes, typography, and layout to enhance usability and engagement.

UX Designer: Concentrates on the overall user experience, conducting research to understand user needs and behaviors. They design the flow of a product, ensuring it’s user-friendly and meets the target audience’s expectations.

Graphic Designer: Creates visual content for various mediums, including print and digital. They use typography, imagery, and color to communicate messages, build brand identity, and engage audiences.

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Apple’s Jony Ive Full Conversation with Graydon Carter | Vanity Fair

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Jeff Bezos about Founder of Sony

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“These substances stay in the environment for a long time because they do not break down easily. As a result, PFAS are widely detected in soil, water, air and food. People can be exposed to PFAS when they use products that contain the compounds, eat PFAS-contaminated food or drink PFAS-contaminated water. When ingested, some PFAS can build up in the body. Over time, they may accumulate to levels associated with negative health outcomes.”

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Sir Jony Ive’s 2021 CCA Commencement Honorary Doctorate Address

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“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.”

— Steve Jobs