Robert Indiana

“The word LOVE got to be the way it is because I have a kind of a passion about symmetry and the dividing of things into equal parts. The word LOVE is that way because those four letters best fit a square if the square is squared by that particular arrangement. And it was really that sort of a necessity for a very compact form that I came upon that arrangement…With the red, blue and green paintings the interaction in the eye is of such a nature that with the slightest change of light the fields automatically interchange, the positive becomes negative and vice versa, with almost a violent effect in the eye.”

LOVE, 1966 by Robert Indiana