steve jobs
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“I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love—and that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.
If you haven’t found it yet, keep looking—and don’t settle. As with all matters of the heart, you’ll know when you find it. And like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle.”
— Steve Jobs
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“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.”
— Steve Jobs
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There’s lots of ways to be, as a person. And some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there.
And you never meet the people. You never shake their hands. You never hear their story or tell yours. But somehow, in the act of making something with a great deal of care and love, something’s transmitted there. And it’s a way of expressing to the rest of our species our deep appreciation. So we need to be true to who we are and remember what’s really important to us.
—Steve, 2007
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“I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn’t going to let it ruin my life. There’s no way you could ever spend it all, and I don’t view wealth as something that validates my intelligence.”
— Steve Jobs
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“I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn’t going to let it ruin my life. There’s no way you could ever spend it all, and I don’t view wealth as something that validates my intelligence.”
— Steve Jobs
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“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.”
— Steve Jobs
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“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.”
— Steve Jobs
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Steve Jobs on Copycats
Steve Jobs had a famously strong stance against copycats, especially when it came to Apple’s products. Here’s how he dealt with them, both publicly and behind the scenes:
1. Public Condemnation
Steve Jobs didn’t hold back when criticizing companies he felt copied Apple.
- Android: He was particularly angry with Google. In a 2011 biography by Walter Isaacson, Jobs is quoted saying: “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”
- Samsung: Jobs and Apple executives were very vocal about Samsung copying the iPhone and iPad designs. This led to high-profile lawsuits.
2. Legal Action
Apple, under Jobs, aggressively used intellectual property (IP) laws to protect its designs and innovations.
- Lawsuits: Apple sued Samsung, HTC, and other manufacturers for patent infringement. The case against Samsung became one of the biggest tech lawsuits of the 2010s and led to years of courtroom battles.
- Design and Utility Patents: Apple patented everything from the iPhone’s rounded corners to multitouch gestures. Jobs believed deeply in the value of protecting design as much as function.
3. Doubling Down on Innovation
Rather than just reacting, Jobs pushed Apple to stay ahead:
- He believed design, integration, and user experience could not be easily copied.
- Apple consistently released refined and breakthrough products, making competitors look outdated.
4. Controlling the Ecosystem
Jobs understood that software and hardware integration was a competitive advantage.
- Apple kept iOS closed and tightly integrated with its devices.
- This “walled garden” approach made it harder for competitors to replicate the full experience.
5. Internal Philosophy
Jobs believed in being first and best, not just different.
He once said:
“Good artists copy; great artists steal,” quoting Picasso — but he meant it more as “absorb and innovate,” not imitate.
Summary
Steve Jobs responded to copycats through:
- Public shaming
- Aggressive litigation
- Relentless innovation
- Strategic control of Apple’s ecosystem
He was fiercely protective of Apple’s originality, and made it clear that copying Apple wasn’t just unfair — it was a personal offense.
By ChatGPT
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“I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn’t going to let it ruin my life. There’s no way you could ever spend it all, and I don’t view wealth as something that validates my intelligence.”
— Steve Jobs
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Steve Jobs talk at the 1983 International Design Conference in Aspen
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“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.”
— Steve Jobs
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“Thoughts on Flash” is an open letter published by Steve Jobs, co-founder and then-chief executive officer of Apple Inc., on April 29, 2010.
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“I didn’t return to Apple to make a fortune. I’ve been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn’t going to let it ruin my life. There’s no way you could ever spend it all, and I don’t view wealth as something that validates my intelligence.”
— Steve Jobs