the hundreds
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Bobby Hundreds Steps Down as Creative Director of The Hundreds
“Kim goes on to share that stepping down is ‘the best thing that could ever happen for the brand at this point in time,’ even referencing Souls of Mischief’s ‘Limitations’ lyric ‘MCs should know their limitations’ as a point of reflection. ‘I know my limitations,’ he states. ‘Do I think I know how to design well? Do I think I understand street fashion well? Absolutely. But am I the one to do it the best for The Hundreds at this point in time? I’m not, and David is. Having to swallow that pill was incredibly humbling.’”
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Bobby Hundreds
thehundreds Wayback Week :: A lot of our early T-shirts were parody-based. This is typical for startup Streetwear labels because they can fly under the legal radar. By perverting a recognizable property, flips are also a fast way to get your foot in the door. In 2005, I designed this rip on “Super Friends,” after seeing how quickly close friends were turning against us in light of popularity. It was a total bummer, after entering the game on such positive vibes, but, it was also a lesson that prepared us for the next decade of navigating relationships. The road to success can get narrower and lonelier. Anyone who competes like it’s a race, tends to get distracted with comparison, and burns out chasing the crowd. The rest who see it as a journey, dig in for the long haul, and write their own story. – @bobbyhundreds