writing
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My coworker just published a book—take a look if you’re interested.
NAOMIE ANOMIE
A Biography of Infinite Desire
Jennifer Hasegawa
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Creative Briefs: Definition, Examples & More
Writing an effective creative brief is about more than just jotting down a couple of generic lines on an otherwise blank doc.
After all, if you’re investing time and money into (what you hope it to be) a well-executed marketing campaign, you want to make sure you’re taking the proper steps to ensure success.
A creative brief creates team alignment on projects, reduces roadblocks and bottlenecks that can make a project go astray, and ensures the creative team or agency knows exactly what you want them to do.
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You are the cheating generation, but if AI does your writing for you, you still lose.
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Art is Dead