{"id":5748,"date":"2022-11-12T21:14:00","date_gmt":"2022-11-12T21:14:00","guid":{"rendered":"https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/"},"modified":"2026-02-01T07:02:22","modified_gmt":"2026-02-01T00:02:22","slug":"700723976079556608-2","status":"publish","type":"post","link":"https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/","title":{"rendered":"700723976079556608"},"content":{"rendered":"<p>White cube<\/p>\n<p>Refers to a certain gallery aesthetic characterised by its square or oblong shape, white walls and a light source usually from the ceiling<\/p>\n<p>The aesthetic was introduced in the early twentieth century in response to the increasing abstraction of modern art. With an emphasis on colour and light, artists from groups like De Stijl and the Bauhaus preferred to exhibit their works against white walls in order to minimise distraction. The white walls were also thought to act as a frame, rather like the borders of a photograph. A parallel evolution in architecture and design provided the right environment for the art.<\/p>\n<p>In 1976 Brian O\u2019Doherty wrote a series of essays for Artforum magazine, later turned into a book called Inside the White Cube, in which he confronted the modernist obsession with the white cube arguing that every object became almost sacred inside it, making the reading of art problematic.<\/p>\n<div class=\"caption\">\u2014 Tate<\/div>\n","protected":false},"excerpt":{"rendered":"<p>White cube Refers to a certain gallery aesthetic characterised by &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12749],"tags":[227,582,7125,655,2096,1295,707,1941,6582,1374,931,4932,3997,708,92,692,1775,3,617,5266,123,8084,8085],"class_list":["post-5748","post","type-post","status-publish","format-standard","hentry","category-tumblr","tag-abstract","tag-art","tag-art-gallery","tag-artist","tag-conceptual-art","tag-drawing","tag-ego","tag-figurative","tag-gallery","tag-human","tag-installation-art","tag-moma","tag-museum","tag-narcissism","tag-painting","tag-performance-art","tag-portrait","tag-quote-of-the-day","tag-quotes","tag-realism","tag-sculpture","tag-sketch","tag-white-cube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>700723976079556608 - Do Not Destroy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"700723976079556608 - Do Not Destroy\" \/>\n<meta property=\"og:description\" content=\"White cube Refers to a certain gallery aesthetic characterised by &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Do Not Destroy\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-12T21:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-01T00:02:22+00:00\" \/>\n<meta name=\"author\" content=\"The Do Not Destroy Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Do Not Destroy Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/700723976079556608-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/700723976079556608-2\\\/\"},\"author\":{\"name\":\"The Do Not Destroy Team\",\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/#\\\/schema\\\/person\\\/e94b0eb1b8ea31aa86611ece5b65514d\"},\"headline\":\"700723976079556608\",\"datePublished\":\"2022-11-12T21:14:00+00:00\",\"dateModified\":\"2026-02-01T00:02:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/700723976079556608-2\\\/\"},\"wordCount\":153,\"publisher\":{\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/#\\\/schema\\\/person\\\/e94b0eb1b8ea31aa86611ece5b65514d\"},\"keywords\":[\"abstract\",\"Art\",\"art gallery\",\"artist\",\"Conceptual art\",\"drawing\",\"ego\",\"figurative\",\"gallery\",\"human\",\"installation art\",\"moma\",\"museum\",\"narcissism\",\"painting\",\"performance art\",\"portrait\",\"Quote of the Day\",\"quotes\",\"Realism\",\"sculpture\",\"sketch\",\"White cube\"],\"articleSection\":[\"Tumblr\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/700723976079556608-2\\\/\",\"url\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/700723976079556608-2\\\/\",\"name\":\"700723976079556608 - Do Not Destroy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/#website\"},\"datePublished\":\"2022-11-12T21:14:00+00:00\",\"dateModified\":\"2026-02-01T00:02:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/700723976079556608-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/700723976079556608-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/700723976079556608-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"700723976079556608\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/#website\",\"url\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/\",\"name\":\"Do Not Destroy\",\"description\":\"Culture-Forward\\\/ Brand-Backward\u2122\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/#\\\/schema\\\/person\\\/e94b0eb1b8ea31aa86611ece5b65514d\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/#\\\/schema\\\/person\\\/e94b0eb1b8ea31aa86611ece5b65514d\",\"name\":\"The Do Not Destroy Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/apple-touch-icon-120x120.png\",\"url\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/apple-touch-icon-120x120.png\",\"contentUrl\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/apple-touch-icon-120x120.png\",\"width\":120,\"height\":120,\"caption\":\"The Do Not Destroy Team\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/apple-touch-icon-120x120.png\"},\"sameAs\":[\"https:\\\/\\\/www.donotdestroy.com\"],\"url\":\"https:\\\/\\\/www.donotdestroy.com\\\/index\\\/author\\\/admin5\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"700723976079556608 - Do Not Destroy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/","og_locale":"en_US","og_type":"article","og_title":"700723976079556608 - Do Not Destroy","og_description":"White cube Refers to a certain gallery aesthetic characterised by &hellip;","og_url":"https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/","og_site_name":"Do Not Destroy","article_published_time":"2022-11-12T21:14:00+00:00","article_modified_time":"2026-02-01T00:02:22+00:00","author":"The Do Not Destroy Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Do Not Destroy Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/#article","isPartOf":{"@id":"https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/"},"author":{"name":"The Do Not Destroy Team","@id":"https:\/\/www.donotdestroy.com\/index\/#\/schema\/person\/e94b0eb1b8ea31aa86611ece5b65514d"},"headline":"700723976079556608","datePublished":"2022-11-12T21:14:00+00:00","dateModified":"2026-02-01T00:02:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/"},"wordCount":153,"publisher":{"@id":"https:\/\/www.donotdestroy.com\/index\/#\/schema\/person\/e94b0eb1b8ea31aa86611ece5b65514d"},"keywords":["abstract","Art","art gallery","artist","Conceptual art","drawing","ego","figurative","gallery","human","installation art","moma","museum","narcissism","painting","performance art","portrait","Quote of the Day","quotes","Realism","sculpture","sketch","White cube"],"articleSection":["Tumblr"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/","url":"https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/","name":"700723976079556608 - Do Not Destroy","isPartOf":{"@id":"https:\/\/www.donotdestroy.com\/index\/#website"},"datePublished":"2022-11-12T21:14:00+00:00","dateModified":"2026-02-01T00:02:22+00:00","breadcrumb":{"@id":"https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.donotdestroy.com\/index\/700723976079556608-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.donotdestroy.com\/index\/"},{"@type":"ListItem","position":2,"name":"700723976079556608"}]},{"@type":"WebSite","@id":"https:\/\/www.donotdestroy.com\/index\/#website","url":"https:\/\/www.donotdestroy.com\/index\/","name":"Do Not Destroy","description":"Culture-Forward\/ Brand-Backward\u2122","publisher":{"@id":"https:\/\/www.donotdestroy.com\/index\/#\/schema\/person\/e94b0eb1b8ea31aa86611ece5b65514d"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.donotdestroy.com\/index\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.donotdestroy.com\/index\/#\/schema\/person\/e94b0eb1b8ea31aa86611ece5b65514d","name":"The Do Not Destroy Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.donotdestroy.com\/index\/wp-content\/uploads\/2016\/01\/apple-touch-icon-120x120.png","url":"https:\/\/www.donotdestroy.com\/index\/wp-content\/uploads\/2016\/01\/apple-touch-icon-120x120.png","contentUrl":"https:\/\/www.donotdestroy.com\/index\/wp-content\/uploads\/2016\/01\/apple-touch-icon-120x120.png","width":120,"height":120,"caption":"The Do Not Destroy Team"},"logo":{"@id":"https:\/\/www.donotdestroy.com\/index\/wp-content\/uploads\/2016\/01\/apple-touch-icon-120x120.png"},"sameAs":["https:\/\/www.donotdestroy.com"],"url":"https:\/\/www.donotdestroy.com\/index\/author\/admin5\/"}]}},"_links":{"self":[{"href":"https:\/\/www.donotdestroy.com\/index\/wp-json\/wp\/v2\/posts\/5748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.donotdestroy.com\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.donotdestroy.com\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.donotdestroy.com\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.donotdestroy.com\/index\/wp-json\/wp\/v2\/comments?post=5748"}],"version-history":[{"count":1,"href":"https:\/\/www.donotdestroy.com\/index\/wp-json\/wp\/v2\/posts\/5748\/revisions"}],"predecessor-version":[{"id":32171,"href":"https:\/\/www.donotdestroy.com\/index\/wp-json\/wp\/v2\/posts\/5748\/revisions\/32171"}],"wp:attachment":[{"href":"https:\/\/www.donotdestroy.com\/index\/wp-json\/wp\/v2\/media?parent=5748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.donotdestroy.com\/index\/wp-json\/wp\/v2\/categories?post=5748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.donotdestroy.com\/index\/wp-json\/wp\/v2\/tags?post=5748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}