Are Email Newsletters Dead?

Why Email Newsletters Aren’t Dead

Email newsletters are not dead, but certain email marketing techniques are outdated and unhelpful. These include:

Impersonal subject lines

Poor email design

Using non-mobile-friendly templates

Lack of metrics

When it comes to customer acquisition and engagement, email newsletters are alive and well. After all, 99% of users check their emails daily, and 73% of millennials would rather receive an email from a brand that wants to send them marketing materials. These numbers make one thing clear: the problem rests not on the marketing channel but message delivery.