Art Direction

22 items found

Traditional vs Creative Leadership (2009)

Source: John Maeda

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We were founded as an ad agency that didn’t like advertising.
A company with no guiding principle other than to make great work for inspiring clients.
We try to be the kind of place where creatively-driven people with the widest perspectives possible can come to do the best work of their lives and find ways to use the work to say something.
And for over 40 years we’ve made work that helps build brands and influence culture. From “Just Do It” to “This Is SportsCenter” to “Dilly Dilly” we’ve tried to use creativity to make a dent in the world across every medium and every discipline.
Most people out there have no idea who we are, but they probably know some of the things we’ve made.

— Wieden+Kennedy

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By Erik Spiek­er­mann

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“It’s no longer encouraging your growth.”

“As you consider whether to join the Great Resignation or take on a career transition, here are a few signs you might use to evaluate whether it’s time to truly move on from work that previously provided you with meaning: It’s no longer encouraging your growth. The best athletes will often diversify their physical training or dramatically change their routines. This is because, at some point, everything we do too consistently ceases to be a source of growth. When you notice a source of purpose is no longer helping you grow, look to reinvention or some other change. Leaving a job is a big decision, so I always encourage people to first see if there are ways to craft their work or make changes within their current professional environment before moving on.”