“Kim goes on to share that stepping down is ‘the best thing that could ever happen for the brand at this point in time,’ even referencing Souls of Mischief’s ‘Limitations’ lyric ‘MCs should know their limitations’ as a point of reflection. ‘I know my limitations,’ he states. ‘Do I think I know how to design well? Do I think I understand street fashion well? Absolutely. But am I the one to do it the best for The Hundreds at this point in time? I’m not, and David is. Having to swallow that pill was incredibly humbling.’”
We were founded as an ad agency that didn’t like advertising. A company with no guiding principle other than to make great work for inspiring clients. We try to be the kind of place where creatively-driven people with the widest perspectives possible can come to do the best work of their lives and find ways to use the work to say something. And for over 40 years we’ve made work that helps build brands and influence culture. From “Just Do It” to “This Is SportsCenter” to “Dilly Dilly” we’ve tried to use creativity to make a dent in the world across every medium and every discipline. Most people out there have no idea who we are, but they probably know some of the things we’ve made.
“As the custom and bootleg market has continued to grow within the sneaker scene, Nike has responded by protecting its brand and IP via lawsuits against prominent parties ranging from Warren Lotas and John Geiger to BAPE and Kool Kiy. While the three aforementioned cases have all been settled, a new lawsuit has surfaced — one against The Shoe Surgeon. The suit demands $60M USD in damages — which, it notes, are ‘the profits the defendant generated from counterfeiting, trebled, along with attorneys’ fees’ — relating to over 30 Nike trademarks.”
