Susan Alinsangan, Art Director at TBWA\Chiat\Day came up with the design of the iPod silhouette commercials in 2003. She worked on the print campaign with artist Casey Leveque of Santa Monica’s Rocket Studio. This is one of the first iPod commercial to feature the silhouetted dancers against brightly-colored backgrounds. This ad also introduced an iPod that was made for both Mac and Windows users.