Graphic Design
Jet iPod commercial
Susan Alinsangan, Art Director at TBWA\Chiat\Day came up with the design of the iPod silhouette commercials in 2003. She worked on the print campaign with artist Casey Leveque of Santa Monica’s Rocket Studio. This is one of the first iPod commercial to feature the silhouetted dancers against brightly-colored backgrounds. This ad also introduced an iPod that was made for both Mac and Windows users.
Traditional vs Creative Leadership (2009)
Source: John Maeda
Happy Holiday

Merry Christmas & Happy New Years 2016
From me to you,
The Do Not Destroy Team
Merry Christmas 2014

For You & Yours
The Do Not Destroy Team
MetaTalk: Tim Smith
MetaTalk: Tim Smith (full) from MetaDesign on Vimeo.
In a mobile-obsessed world of BYODs, implementing a mobile first strategy is a direction many brands consider. In his recent MetaTalk Mobile First: Designing and Developing New Digital Experiences, Applied Design Group Principal Tim Smith covers the basics on why mobile matters, and why responsive design is only a small part of the answer.
Do Not Destroy Store Will Launch Soon

This will be the first time that Do Not Destroy exclusive products will be available in a direct-to-consumer setting through web site located at www.store.donotdestroy.com.
We are still testing in Quality Assurance (QA) to makes sure we are doing the right things, the right way.
Warm Regards,
The Do Not Destroy Team